CONCEPT-TIDE
PLATFORM Solutions
Accelerate time to market, reduce risk, and unlock sustainable innovation with Concept Tide
Fill Your Pipeline With Novel Product Concepts
using our Concept Generator
Find the right solution to fix the problem.
Anchor your solution(s) on proven emerging approaches used to solve similar problems in adjacent categories.
Cross-reference problem area, needs state and category shifts to define strategic innovation pathways designed to tackle problems and drive incremental growth
Concept Screening
Leverage ConceptTide, our proprietary AI-powered and human-integrated screening tool, to rapidly evaluate multiple concepts, accelerate speed to market, and confidently minimize risk
- Evaluate the risk and safety of proposed ingredients using global regulatory benchmarks (FDA, WHO, EFSA).
- Identify red-flag ingredients
- Discover safer, trend-aligned alternatives
- Filter product ideas based on their ability to serve multiple usage occasions and drive volume through versatility and high usage frequency.
- Explore product pairing scenarios to enhance category stretch and drive incremental penetration
- Leverage credible market trend data sources to discover shifts in consumer needs. Map trend trajectories against competitor success to identify resilient, high-growth opportunities.
- Focus on concepts that match both evolving consumer behavior and your brand’s strategic direction.
