Smarter Product Innovation Starts Here
AI + Human Insight to Power What Comes Next
A category-first platform blending AI, real-world data, and human thinking to help you discover, validate, and launch product ideas with real market momentum.
Provide Smarter Innovation, Backed By Validated Traceable Data.
Our platform brings together market-validated data, real consumer sentiment, regulatory intelligence, and proprietary algorithms—so you can turn real problems into winning product ideas, faster and more confidently.
Our Core Values
- Data-Driven Discovery
- Cross-Industry Inspiration
- Real-World Validation
- AI-Powered Concept Generation
- Speed-to-Market Acceleration
How It Works
1. Define the Right Problem
Uncover category tensions grounded in real consumer needs using primary research, social listening, and market data.
2. Find the Right Solution
Cross-reference market trends, white spaces, and adjacent innovations to generate
problem-solving product ideas.
3. Generate Strategic Concepts
Create up to 50 high-quality ideas instantly with our proprietary AI trained on pain points, trends, and regulatory best practices.
4. Validate What Works
Screen concepts with predictive modeling, benchmarking, trend alignment, ingredient risk, and usage versatility.
Do you have any question?
Feel free to contact us anytime.
Our Platform Features
Uses Real-World Product Reviews
Evaluates Ingredient Risk & Safety
Aligns Innovation with Shifts in Consumer Preferences
Predicts Market Success
Combines AI + Human Insight
Cross-Usage & Pairing Fit
Platform Modules
A native AI platform that ingests primary and secondary data
It's customizable to you and your research
Promises you better results in your innovation cycle programs
From Insight to Impact
Leverage ConceptTide, our proprietary AI-powered and human-integrated screening tool, to rapidly evaluate multiple concepts, accelerate speed to market, and confidently minimize risk